Creating engaging social media assets for a global brand
Client
Jelly Belly Air Fresheners
Jelly Belly Air Fresheners is the UK's second best-selling car air freshener brand — stocked in major supermarkets and automotive stores, and well-loved by drivers across the country. The challenge was not sales. It was visibility. With products available everywhere, Jelly Belly needed a digital presence that built brand loyalty and kept the brand front of mind, without being tied to a single sales outlet or channel.
We have been a trusted partner to Jelly Belly for many years, developing and managing their social media strategy across platforms. Our approach is built around making the brand feel as vivid and energetic as the product itself — seasonal product launches, lifestyle content, competitions, and campaigns that reward their audience and keep them engaged year-round.
The Result
Over our years working with Jelly Belly, we have developed a library of content formats that flex to suit different moments — product-focused posts, in-car lifestyle imagery, seasonal campaigns, and interactive competitions. Each piece of content is designed to feel native to the platform it lives on, while staying true to the Jelly Belly personality: colourful, fun, and impossible to ignore.
The result is a social presence that feels alive. It draws in new audiences, gives loyal customers a reason to keep engaging, and keeps the Jelly Belly brand relevant and on-trend across every season. In a category where the product speaks for itself, our job is to make sure it gets heard.
“Neilroy gets our brand, and the team at Saint understands what we are looking for. They have original, strategic ideas and are always looking for opportunities to keep our marketing fresh and on-trend.”
Alice Staker
Jelly Belly Air Fresheners
