BM Garage Pro, E-Learning Platform
Client
BM Catalysts
Deliverables
- Branding
- Visual identity
- Website design and development
- Marketing Strategy
BM Catalysts is Europe’s leading manufacturer of hot-end emissions products. With the launch of BM Garage Pro, they wanted to build something more than just a training platform. The goal was to support garages, fitters, and installers with the knowledge, confidence, and clarity needed to help them grow their skills and businesses.
Although the platform itself was new, the values behind it had been part of the BM story for years. Quality. Precision. Partnership. BM Garage Pro needed to feel like a natural extension of this. Our challenge was creating a brand and message that felt consistent with BM’s reputation while giving this new offer a distinct identity.
To bring the new offer to life, a name and logo system was created that aligned with the core BM Catalysts brand. BM Garage Pro and BM Rewards Pro became two distinct yet connected branches — one focused on learning, the other on rewarding progress. The existing BM logo was adapted with the addition of a new colour, helping Garage Pro stand apart while remaining visually in tune with the wider brand.
Alongside the identity work, a complete course platform was developed with an intuitive LMS designed to make learning straightforward and rewarding. Users can select from a range of training modules, track their progress and receive certificates upon completion. The flexible structure supports real-world learning, allowing garage teams to build skills at their own pace.
"Thanks so much for building the portal onto our website, the ongoing support that you give and all the creative content that allows us to showcase this fantastic new product."
Mark Blinston
Commercial Director, BM Catalysts
A photoshoot was organised to support the launch, and a full suite of marketing materials was produced. From printed assets and digital content to event stands and exhibition displays, every element was designed to reflect the same quality and consistency as the brand.
The result is a clean and confident identity that positions BM Garage Pro as more than a resource. It’s a sign of professional intent. A badge of quality. And a brand that makes learning feel like progress with purpose.
