European Spa Magazine is a leading business publication for international spa and wellness professionals and investors, providing the global industry with the highest-level knowledge and insights.

When faced with the issues the wellness industry endured with the global pandemic, ESM needed to rethink how they delivered essential industry information to their readership. We created a fully customisable system that allowed the authors of each article to build unique articles. By providing the team with a toolbox of components, each article could be created in minutes by simply dragging the desired component into the structure. These are then populated with text and images, links and quotes.

The key requirement from ESM was simply “make it beautiful”.

The website's successful launch resulted in a four-year ongoing partnership with ESM, during which we continue to support their online magazine and advertising initiatives. This collaboration has also led to the recent introduction of the Platinum Resource Handbook, a valuable tool for industry professionals seeking comprehensive insights. Through this project, we have helped ESM adapt to the demands of the digital age, reinforcing its position as a vital resource for the global wellness industry and setting the stage for future innovations.