Client
Vantage Accounting
Deliverables
- Branding
- Visual identity
Saint Associates transformed Stilwell Grey into Vantage Accounting, creating a modern yet trusted brand. We developed the name, visual identity, and tone of voice to reinforce professionalism, approachability, and clarity. The result is a scalable, credible brand that supports future growth while maintaining client trust.
Stilwell Grey, was established in 1995, but as the accounting industry evolved, the firm faced increasing competition from online-first accountancy services.
With plans to expand their presence and refine their fixed-fee model, they needed a brand that would retain existing clients while appealing to a new generation of business owners. Saint Associates was brought in to create a new brand that aligned with their vision and positioned them for long-term success.
The rebrand needed to modernise the business while maintaining trust with existing clients. Through workshops, we identified that clients primarily chose an accountant to save time and money, navigate tax complexities, and confidently meet obligations. This insight shaped a brand strategy reinforcing approachability, professionalism, and reliability, all parts of their new brand values.
The new name, Vantage Accounting, reflected the firm’s ability to give clients a clearer financial perspective. We developed a visual identity that balanced a modern style with trust, using a refined logo, a professional yet inviting colour palette, and typography that reinforced clarity and accessibility. The tone of voice was crafted to be straightforward and reassuring, positioning Vantage as an approachable accounting partner rather than just a service provider.
The transformation from Stilwell Grey to Vantage Accounting provided a strong foundation for growth:
- A unified and scalable brand that supports future expansion without requiring sub-brands.
- Stronger market positioning, balancing legacy trust with a modern, service-oriented approach.
- A versatile identity that allowed for seamless use across digital and physical environments.
By refining its identity, Vantage Accounting now has a brand that reflects its expertise and professionalism and enhances its credibility and appeal in an evolving market.
