Mural Crown
Client
Mural Crown
Deliverables
Mural Crown is a wealth management, investment and tax strategy firm — solicitors, financial advisors and consultants working together on some of the most complex, high-value decisions their clients will ever make. Their offer was sophisticated. Their brand was not telling that story.
The brief was to reimagine the brand for a broader audience without losing the trust of the clients they had spent years earning. It needed to feel refined, intelligent and quietly confident — the warmth of a personal service combined with the authority of a high-end financial firm. That balance shaped every decision we made, from the visual identity and tone of voice through to the website and marketing strategy.
Our Approach
The challenge was to capture the modern, discreet confidence of Mural Crown's offer. It needed to feel timeless and trustworthy but still bring something original to a space often filled with familiar financial tropes.
We started by looking at the name itself. The words mural and crown gave us the foundation for a new visual identity. By combining the M from Mural and the C from Crown, we created a unique icon that feels both elegant and strong. A simple mark that carries meaning without shouting.
The colour palette blends deep purples, rich blues and neutral tones to suggest professionalism and control. Metallic accents hint at legacy and value. Typography was carefully chosen to feel calm and assured, bringing a sense of authority without being overbearing.
The Result
The result is a visual identity that feels premium and modern but rooted in purpose. It is clean, consistent and confident, designed to build trust and recognition across every touchpoint. This wasn't about creating noise. It was about clarity, intent and crafting a brand that speaks with quiet power.
“Each Saint Associates member is a specialist at what they do, the full package of branding, design, execution and social media is available. It's everything that you would expect from a large agency without all the inflated prices. Furthermore, they took that understanding and created a brand that we could stand behind. The design and attention to detail that we felt important impressed me. If you are a founder of a company, the company grows in your image, having a team like Saint that saw our ideals and expanded on them has been amazing.”
Adam Frederick-Grant
Co Founder, Mural Crown
