Mural Crown
Client
Mural Crown
Deliverables
- Brand strategy
- Visual identity
- Website design and development
- Marketing Strategy
Mural Crown is a wealth management, investment and tax strategy firm comprising of solicitors, financial advisors and consultants. When they approached Saint Associates, their goal was to connect with a broader audience while staying true to the high level of service their existing clients had come to trust.
Although well-established, they knew it was time to reimagine the brand. The ambition was to create something that felt refined, intelligent and quietly confident. This meant a fresh approach across branding, marketing and their website. One that would resonate with new audiences without losing sight of what made them distinctive.
The challenge was to capture the modern, discreet confidence of Mural Crown’s offer. It needed to feel timeless and trustworthy but still bring something original to a space often filled with familiar financial tropes.
We started by looking at the name itself. The words mural and crown gave us the foundation for a new visual identity. By combining the M from Mural and the C from Crown, we created a unique icon that feels both elegant and strong. A simple mark that carries meaning without shouting.
The colour palette blends deep purples, rich blues and neutral tones to suggest professionalism and control. Metallic accents hint at legacy and value. Typography was carefully chosen to feel calm and assured, bringing a sense of authority without being overbearing.
The result is a visual identity that feels premium and modern but rooted in purpose. It is clean, consistent and confident, designed to build trust and recognition across every touchpoint. This wasn't about creating noise. It was about clarity, intent and crafting a brand that speaks with quiet power.
"Each Saint Associates member is a specialist at what they do, the full package of branding, design, execution and social media is available. It’s everything that you would expect from a large agency without all the inflated prices. Furthermore, they took that understanding and created a brand that we could stand behind. The design and attention to detail that we felt important impressed me. If you are a founder of a company, the company grows in your image, having a team like Saint that saw our ideals and expanded on them has been amazing."
Adam Frederick-Grant
Co Founder, Mural Crown
