Client
Center Parcs
Deliverables
- Brand strategy
- Visual identity
Center Parcs turned to us to develop a new food delivery service that would offer restaurant-quality meals delivered directly to guests’ lodges. The goal was to create a brand that was familiar, easy to use, and synonymous with the high standards associated with Center Parcs. The challenge was to position this service under the Center Parcs brand while giving it enough distinction to stand alone as a premium offering.
After thorough research and brainstorming, we landed on the name Restaurant Runner—a simple, memorable name that conveys both the service provided and the high standard of dining available.
The visual identity was designed to reflect these qualities. We crafted a clean and modern logo that would sit comfortably alongside Center Parcs’ existing branding while being distinct enough to create its own presence. The logo and branding elements were designed to be flexible, allowing the service to evolve as Center Parcs expands its dining offerings.
"Our internal food delivery service provides daily meals directly to our guest’s cabins, and we were looking for a name and branding that would reflect the high quality of our services. Saint Associates was able to deliver exactly what we were looking for—a name and brand that reflects our commitment to providing high quality, as well as our focus on providing an excellent experience for our guests.
Saint Associates was very prompt throughout and delivered exactly what we were looking for. They were able to take our suggestions and build upon them, which allowed them to create a brand identity that is effective at communicating our mission while also being fun and accessible. The resulting launch has been a great success."
Andrew Dufty
Director of Brand and Marketing Strategy, Center Parcs
