Putting farmers first, with a website built to prove savings
Woldmarsh is a farmers' buying group built on a simple promise: members come first. But their website was not proving that promise quickly enough. The most important benefits were buried under high-level corporate content, long-scrolling pages, and navigation that made it harder than it should have been to find what matters.
We started by reframing the site around a single, clear value proposition: save time and money with Woldmarsh. That became the organising principle for the new structure, content, and user journey. Instead of leading with internal information, the site now prioritises tangible value, membership benefits, and quick access to the tools and resources farmers actually need.
Testimonial
"We recently undertook a complete redevelopment of our website as part of our wider long-term business strategy and five-year plan.
The new website has delivered significant improvements in usability, navigation and overall user experience for both members and non-members. Content management is now far more efficient, allowing us to update information quickly, customise pages with ease and reduce reliance on third-party plug-ins.
Throughout the project, Saint demonstrated a strong understanding of our objectives and worked closely with us to create a platform that meets both our current and future requirements. The result is a modern, flexible and user-friendly website that better supports our members whilst being poised to improve operational efficiency across the business going forward.
Since launch, we have seen noticeable improvements in site performance, user engagement and the overall effectiveness of our online presence. We are delighted with the outcome and would be happy to recommend them to organisations looking for a professional, strategic and future-focused web development partner.
This will only continue to develop, and I look forward to updating this testimonial as the years progress."
Erica Goodley
Sector Head – Communications and Marketing
Our Approach and Results
The experience was designed mobile-first, built for real-world use in the field, not just on a desktop in the office. Navigation was simplified, page templates were made more scannable, and the sitemap was shaped around how farmers think: services first, then support, then the wider story.
To support growth, we laid the foundations for a more commercial, content-led platform. Clear service areas, a stronger resources section for SEO, and supplier-focused content that can evolve into a marketable advertising opportunity over time. Careers, FAQs, and contact were also rebuilt to make the organisation feel more open, more useful, and easier to engage with.
The website was built using Statamic, giving the Woldmarsh team a simple way to publish updates, add resources, and build a content library that supports long-term SEO. That means the site is not just a brochure; it is a platform they can actively build and improve over time.
The outcome is a website that puts value front and centre. It makes the savings story clearer, improves usability for farmers, and creates a stronger base for future growth.
