Resources

Filter by service

How much does a rebrand cost in the UK?

What a rebrand really costs in the UK in 2026, by scope, why quotes vary so much, and how to budget for one, from the branding team at Saint Associates.

Brand architecture: models, types and how to choose the right one

How the brands, products and sub-brands inside a business should relate to each other, the three main models, and how to choose the right one, from the brand strategy team at Saint Associates.

Brand messaging: what it is and how to develop it

How your brand should speak: what it says, how it says it, and why. The parts of a messaging framework, why messaging fails, and how to build one that holds, from the brand team at Saint Associates.

Brand naming: how to choose a name that lasts

Naming a brand is harder than it used to be: the best names are taken and a name now has to work across search, social and domains at once. How to approach it properly, from the brand team at Saint Associates.

Brand audit: what it is and when your business needs one

A brand audit tells you how your brand is actually performing, not how you assume it is. What it examines, what it produces, and when to run one, from the brand team at Saint Associates.

Brand refresh vs rebrand: what's the difference and which do you need?

A refresh and a full rebrand solve different problems, and choosing the wrong one is expensive either way. What separates them, and how to tell which your business needs, from the brand team at Saint Associates.

Visual identity: what it is, what it includes, and why it does more than you think

Visual identity is not how a brand looks, it is how a brand communicates. What it includes, why every visual choice is a strategic one, and what coherence looks like in practice, from the brand team at Saint Associates.

Brand tone of voice: what it is, why it matters, and how to define yours

Tone of voice is how your brand sounds to the people you want to reach. Done well it reinforces your positioning; done poorly it quietly undermines it. What it is and how to define it, from the brand team at Saint Associates.

Brand guidelines: what they are, what goes in them, and why they matter

Brand guidelines are only as useful as the decisions they shape. What they are, what strong ones include, and how to make them work after the project ends, from the brand team at Saint Associates.

Brand positioning strategy: how to find and own a position that matters

How to find a market position worth owning, build a positioning strategy around it, and hold it over time, from the brand strategy team at Saint Associates.

Rebranding: when to do it, when to wait, and how to get it right

Most rebrands happen too late, a few too early, and almost none for exactly the right reasons. How to know when a rebrand is genuinely needed, when it is not, and what a process that delivers looks like, from the brand team at Saint Associates.

What is brand identity and why it goes far deeper than a logo

Brand identity is the full system through which a business presents itself and the impression it leaves once it has. What it includes across visual, verbal and behavioural layers, and why it matters beyond the logo, from the brand team at Saint Associates.

What is brand positioning and why most businesses get it wrong

Brand positioning is the place your brand holds in your customer's mind relative to everyone else. What it really means, why most businesses get it wrong, and what strong positioning looks like, from the brand team at Saint Associates.

What is brand strategy?

Brand strategy is the set of decisions that determine how your business is understood, remembered and chosen. A plain-English guide to what it actually means, and what changes when you get it right, from the brand team at Saint Associates.