ux design

With a continued increase in companies using AI within their workflows, UX design has never been so important. An increase in output and speed may not necessarily create better experiences for users. At Saint Associates, we are not only concerned with user experience design, but digital product design as a whole. The importance of stakeholder alignment and consideration of business needs all play a key role. We aim to design experiences that meet user needs and drive business goals.

Why does UX design matter?

UX design matters. If users have a bad experience, it can increase abandonment rates and reduce conversion. It can also affect how people view your brand and the trust they place in it.

A well-designed experience helps users to quickly understand what you offer, where to go or what to do next. We often see businesses spending money driving traffic to experiences that do not convert, making marketing spend less effective. Understanding your users can also reveal opportunities. Why is Saint Associates different? Your project will be overseen by an experienced digital product designer, not a print or UI designer.

FAQs

Whilst every project is different, we come across issues that occur on a regular basis. These can range from accessibility, forms, banner blindness, information hierarchy and choice overload. In particular, e-commerce websites with non-optimal listing pages, product details pages and basket & checkout processes.

Whilst Google Analytics can be helpful, it won't give you the "why?". Understanding your users is vital to solving any problems, recognising where things can be improved and where opportunities lie.